How to Build a Consistent Visual Identity for a Vintage Shop

Pick two colors, one type style, and one closing line — then use them on every video, cover, and caption until regulars recognize your posts before they read them. Save them once as a brand kit and let your tools apply them automatically, including the end card. Consistency is not sameness: the items change, the frame stays familiar. LotLore brand kits carry your shop name, colors, font choice, storefront link, and default call to action into every export.